Business Card Etiquette in South Korea [2023]

If you’re heading to Korea for work, whether it’s a quick business trip, a partner meeting, or expanding your company’s activities, it’s a good idea to get to know how business cards work there. In Korea, business cards are a big deal and are often seen as a mark of status. To avoid any embarrassing moments or confusion (as it happened to most of us), it’s important to understand the right way to exchange cards. This guide will cover why business cards matter in Korea, the best practices for swapping them, and what details you should include.

Information to Include in Business Cards in Korea

In Korea, your business card should be bilingual, featuring both Korean and English. When handing it over, make sure the Korean side is facing up. Your card should include at least the following information:

Name and title: Your full name and job title should be clearly stated on the card. If you have a Korean name, it’s advisable to include it in Korean characters.
Company name and logo: Your company name and logo should be prominently displayed on the card.
Contact information: Your phone number, email address, and physical address should be included on the card. In Korea, it’s common to include your office and mobile phone numbers.
Social media: If you have a LinkedIn or Twitter account, it’s acceptable to include your social media on your business card.

The Korean word “명함” is a combination of two words: “명” meaning name or reputation and “함” meaning card.

Exchanging Business Cards in Korea

You probably have understood it by now, but exchanging business cards in Korea is more than just swapping contact details—it’s a formal process that reflects respect and cultural awareness. As a foreigner, it’s important to follow the proper etiquette to show you appreciate and understand Korean customs.

Present your card with both hands: When presenting your card to a Korean counterpart, hold the card with both hands and bow slightly.
Receive the card with both hands: When receiving a business card in Korea, use both hands to receive the card and bow slightly.
Read the card carefully: Take a moment to read the card and acknowledge the person’s name and title.
Don’t write on the card: Writing on someone’s business card is considered disrespectful in Korea.
Keep the card visible: After receiving a business card, keep it visible on the table or in a cardholder.

As you’ve probably understood by now, exchanging business cards is an essential part of the business culture here. To show respect and professionalism, make sure to follow the proper protocols and include all necessary information on your business card, both in Korean and English. By doing so, you’ll create a positive impression and build lasting business relationships.

Belgian Korean Business Forum.